Dr Amir Sadri
Healthcare Social Media Content
Jan 2026 - July 2026 | 6 Month Growth Case Study
Content Planning • Filming • Video Editing • Brand Graphics
Social media content support for a London facial plastic surgeon, focused on creating a more consistent profile, communicating specialist knowledge clearly and increasing audience growth through educational short-form video.
The Challenge
The account had plateaued at around 2,800 followers within a highly specialised medical niche. Trend-led content did not suit the surgeon’s professional image, so the challenge was to encourage growth while maintaining a serious, credible tone.
The objectives
Create a more consistent and professional profile
Make post titles clearer within the Instagram grid
Increase the use of educational Reels
Present specialist information in an accessible format
Build trust and encourage audience growth
My Approach
Branded content system
Created consistent templates for Reels and patient-result posts.
Balanced content mix
Combined patient results with educational content to showcase expertise and build trust.
Educational short form video
Planned, filmed and edited clear, practitioner-led Reels.
Grid safe content
Adjusted layouts so titles remained clear and visible on the profile grid.
Results
BEFORE
JAN-FEB
FEB-MAR
A high-performing post in February created a strong spike in visibility, but the account continued gaining followers afterwards. This showed that the content was not only reaching new audiences, but also converting viewers into longer-term followers.
On Instagram, the account gained 1,056 net followers in the first two months, reaching 3,856 followers by 8 March, a 37.7% increase compared with early January. By July, the account had reached 4,335 followers, with a further 349 net followers gained in the last 90 days.
VIEW COUNT
JAN-FEB
APR-JULY
FOLLOWER COUNT
FINAL MONTH VIEW & FOLLOWER COUNT
JUN-JUL
Views normalised after a high-performing post, but follower growth continued, suggesting stronger audience conversion and content relevance.
What I did
Planned and scheduled consistent Instagram content
Created educational short-form video ideas
Wrote captions, hooks and post titles
Reviewed analytics to track growth and content performance
Used results to improve future content direction
+1,056 net followers
Gained in the first two months
+37.7% follower growth
By 8 March
4,335 followers
Reached by July
+349 net followers
Gained in the last 90 days
Before
A patient result led feed with varying layouts, limited educational video and titles that were not always optimised for the profile grid.
During my management
A more consistent branded feed with grid safe titles, regular educational Reels and a clearer balance between patient results and specialist-led information.
Content Example
Educational Reels Series
7 Part Series on the types of Rhinoplasty Grafts
A 7-part short-form educational video series created to explain different types of rhinoplasty grafts in a simple, engaging format. Each video used illustrations drawn by me to help make technical information easier to understand for a social media audience.
My Role: Concept development, Script, Illustrations, Editing, Text overlays, Captions
Tools: DaVinci Resolve, Canva, Procreate
Result: Generated follower growth and strong reel performance
I researched each graft type, despite not having a medical background, then simplified the information into clear short-form educational content supported by illustrations drawn by me.
157 new follows from 14,001 views
Averaged 11.2 follows per 1,000 views, compared with 0 follows from 5,618 views across two strong pre-existing comparison reels.
Reels Performance
To make the comparison fair, I reviewed two strong-performing reels from before I joined: the account’s best-performing reel and one of its strongest educational reels. Although these posts achieved good views, both generated 0 follows.
Recent educational reels achieved similar or higher view counts, but also generated new followers.
For example, one recent reel received 3,389 views and generated 44 follows. Another received 2,045 views and generated 34 follows. Across six recent educational reels, the content generated 157 follows from approximately 14,001 views, averaging 11.2 follows per 1,000 views.
This shows that the newer content was not only reaching people, but also converting viewers into followers more effectively.
Illustration Examples
What this project demonstrates
This project demonstrates my ability to develop a consistent healthcare content system, turn specialist knowledge into accessible short-form video and use performance data to guide future content decisions.
Social media and website support for small businesses that want to show up online with clear, consistent and engaging content
Let's work together
Based near Ely
Working across Cambridgeshire, London and Beyond
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